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Shani, our Head of Digital, looks at TikToks new Search Ads Campaign…

People are using TikTok as a search engine more than ever. I’ll admit it, I’ve even searched for recipe videos (way faster than scrolling through a blog full of pop-ups).

TikTok’s new Search Ads Campaign lets brands show up right when users are actively searching for products, ideas, or solutions.

Why this matters:

• Keyword targeting in TikTok Search Results Pages
• Flexible formats including Spark Ads, Carousel Image Ads, and autoplaying videos
• Full control over keywords, budgets, and creatives in Ads Manager
• Ability to repurpose in-feed videos or build creative tailored to search intent

TikTok is no longer just about discovery. It is quickly becoming a place where people actively seek answers and solutions.

But, will your brand be the one people find when they search?

Credit: Shani Hawthorne-Williams, Head of Digital