On Wednesday, Shani and Matt from our Digital team visited the London Snap Inc offices for an event organised by the Alliance of Media Independents.  Shani described it as ‘an eye-opener into how the platform continues to shape culture and creativity…

We unpacked Snapchat’s audience insights, including that 90% of Gen Z are on the platform and 1 in 4 Snapchatters are 35+. We also explored how immersive and engaging ad formats can drive both brand building and direct response.

The session also included a unique opportunity to try unreleased Snapchat Spectacles (AR glasses), offering a glimpse into the potential of AR for brand experiences.  (Photo attached of Shani rocking the glasses!)

Thanks to the teams at Snapchat and AMI for hosting such an insightful session and sparking plenty of ideas for what’s next in digital engagement.’

Credit: Shani and Matt, MM Digital team.