Earlier in the year we launched the national TV campaign for our client Caple and we’re over the moon with the performance so far –

• 44.2 million TV and BVOD impressions
• 27.1% ABC1 reach
• 70.5% of BVOD impressions viewed on a TV screen

And comparing the TV campaign period against the three months prior :

• 120.8% increase in direct new users
• 27.1% increase in organic new users
• 75.4% increase in searches for “caple kitchens”

Our AV Director, James Budden, says “Launching Caple to TV this year was a great moment, particularly knowing the journey it took to get there.  The first conversations about taking Caple to TV began in early 2025, so to get it live this year was amazing.  TV gives Caple the opportunity to showcase not just individual products, but the quality of the brand as a whole through compelling storytelling and premium environments.  Working closely with Channel 4 Sales, BLANKET and the Caple team allowed us to build a campaign that balances creativity with commercial objectives, and one that has produced excellent results.  We saw huge jumps in direct and organic new users and mega rises in search volume for ‘Caple Kitchens.’  The results demonstrate that when strong creative is combined with the right media strategy, TV remains as effective as its ever been.’