(Image: Shutterstock -Antonio Guillem)

James Budden, our AV Director, shares Ofcoms latest Media Nations report…

Ofcom’s annual media nations report was released yesterday and as usual it’s a treasure trove of interesting facts and data. The key focus this year, and rightly so, is on the rapid growth of of YouTube and its presence as a TV destination. The report revealed that YouTube has overtaken both ITV and Netflix in overall viewing share in the UK, behind only BBC. At Mostly we have long considered YouTube to be another TV channel and over the years have watched the % of YouTube impressions naturally served on the big screen increase.

Read the full report here – Ofcom Media Nations Report 2025