This year we are celebrating 10 years since Gogglebox first graced our screens, and as a nation we have fallen head over heels for the show and its wonderful, characterful cast. Initially only planned to be a limited 6-week series, it has now transformed into a Friday night staple for many.

Gogglebox first went out for transmission on the 7th March 2013, and follows normal families and friends who provide their honest, comedic and unfiltered reactions to some of the biggest moments in the previous weeks television, all from their living rooms. Industry insiders have said of the cast “No matter who you are, you will feel represented when you watch these seemingly ordinary people watching TV”. The unique cast, means, unlike most programmes, Gogglebox does not skew to a specific audience, whether young or old, ABC1 or C2DE, Gogglebox is universally adored – sitting right in the demographic middle.

At its peak during the pandemic, Gogglebox drew in an audience of between 5 and 6 million. Viewership now hovers consistently around the 4 million mark, and since 2014 it has featured religiously in Channel 4’s top five programmes. On Channel 4’s BVoD platform, it is the third most viewed scripted show.

As a Friday night crowd puller, reaching 20%–25% of the Friday-night TV audience, Gogglebox is highly popular amongst advertisers; with no other show having sustained this level of reach over such a long term. Friday nights are a really important time for big brands gunning for mass audience reach as the large ratings mean reach can be built very quickly.

If you are interested in trying to build your reach through advertising on Gogglebox, please get in touch with the TV Team