We advise on short and medium term cpa strategies, alongside brand effect and the relationship with long term business profitability.
We promise to be brutally honest and manage expectations, and we will always spend your money as though it were our own.
TV accounts for a massive 33% of all media consumed by adults in one day and accounts for 93% of all video advertising that is seen.
From Linear to addressable, clients have the ability to target huge audiences at once or target more granularly reducing wastage and this is undoubtedly the reason TV continues to build brands and generate response like no other medium. In an increasingly digital world the unrivalled power of TV is harnessed by the largest digital first business.
Source: Thinkbox / IPA
The last decade has seen a gradual migration from linear TV to on demand and catch up.
Using Broadcaster VOD (BVOD) with platforms such as Sky GO, ITV Hub & All4 and Ad-Funded VOD (AVOD) with Platforms such as YouTube and Pluto, clients can continue to harness the power of TV communication audiences at a time when they are fully engaged in content they have 100% chosen to consume. The power of association and therefore engagement is incredibly powerful.
Radio accounts for 14% of all media consumed by adults in one day and acts as an incredible multiplier for other activity, amplifying key messages with unrivalled frequency.
The relationship with presenter and audience is unique and adds validity to campaigns through association. The growth of podcasts builds on the power and connection of speech radio and harnesses the full power of relationships.
Source: Radio Centre / IPA
PPC is a near perfect conversion tool. Whether a market has latent or brand generated demand, PPC is the ultimate way of directing potential customers towards a brands website for purchase consideration. Understanding the blend of generic versus brand search is critical to deliver effective traffic to a website.
OOH is the last true pure branding medium. You can’t skip, minimise or avoid. OOH appears where audiences exist and with huge advancements in data we can ensure its our target audience that are seeing the message.
The size, scale and innovation opportunity combined with incredible frequency ensures that OOH continues to help brands communicate impactfully with their potential customers.
Whilst undeniably shrinking in audience, both regionally and nationally, Press & Magazines afford clients the opportunity to target a highly engaged and loyal audience. The benefit of this is huge in terms of brand association and also responsiveness.
Whilst print audiences are declining the online audience is growing hugely and opportunities arise to communicate with those potential customers through the rapidly evolving online publisher environment.
The average person in the UK spends at least 90 minutes on a social media platform every day. Nearly all age groups consume social media but usually in different ways. There is fast becoming a platform for everybody and they can to varying degrees offer great branding through to response drivers.
Crucially clients can engage with hard to reach younger engaged audience, easily and effectively.
The power of GDPR compliant data, the coverage of Royal Mail, the engaged audience of press and the existing customer base of catalogue companies are all tried and tested routes to drive response and sell product.
Using a physical marketing collateral and understanding the unique targeting capabilities of each channel ensure that clients can maximise returns year after year.
Programmatic Digital Display is the process of serving online ads in a range of formats to a specific target audience or within a specific environment.
An excellent brand awareness tool, programmatic relies on machine learning and algorithms to place ads in front of the right people at the right time, all over the internet. Programmatic display ad spend in 2020 reached a staggering £3.8 billion.
Source: PubMatic / Magnaglobal