News

Look at that pair of smiling faces. Why? Well, at the recent Pimento Christmas Party, Mostly Media was awarded 5-star member status in the wonderful Pimento Network!   For those who don’t know Pimento, they’re the UK’s largest independent marketing and communications network – over 170 agencies who’ve rejected bloated group structures in favour of […]

Nothing more satisfying than planning a campaign with huge detail and then watching it come to life….   This week our first Forest Feast campaign goes live across OOH, BVoD, CTV, YouTube, social, programmatic.   So imagine Zoe Smith’s delight when I killed 2 birds with one stone…. Avoided birthday treat shopping in Notting Hill […]

Last week, the Alliance of Independent Agencies ran their ‘Festival of Happiness’ and during which, Google’s fire alarm went off mid-keynote. Not because of an actual fire (we later found out…) but probably in fact because Co-Host of the ‘High Performance Podcast’ Professor Damian Hughes was delivering content around purpose so hot, that even Google’s […]

Fabulous day at the Channel 4 Sales content showcase – definitely ‘all together different’.   Wonderful to hear about the up coming shows for 2026 and refreshing to be talking about the content rather than the tech. For me that’s the sizzle, and surely where the money will continue to be, big shows that attract […]

It’s RAJAR Day!  The Q3 2025 RAJAR figures are in and radio continues to grow from strength to strength.   50.1 million adults, that’s over 86% of the UK population are tuning in each week!   Breakdown of Locations Home – 62% Car – 26% Work/Elsewhere – 13%   Key Headlines Commercial radio grew from […]

When planning your Google Ads campaigns, understanding your audience is paramount. But are you targeting people with a passing interest, or those actively looking to buy?   This is where the distinction between In-Market Audiences and Affinity Audiences becomes critical.   In-Market Audiences: The Hot Leads These are users Google has identified as being actively […]