100 Years of Paignton Zoo
2023 is a huge year for our client Paignton Zoo… it’s been 100 years since they opened their gates for the first time and on a more personal note, we’re beginning our 10th year of working with them!
In July 1923, the zoo, formerly Primely Zoological Gardens, opened on Herbert Whitley’s estate in Paignton in Devon and was founded as his private collection. Initially, entry was 1 shilling (5p) for adults and sixpence (2.5p) for children! The zoo was established as a heart of education and conservation and the team have continued this legacy all the way to 2023, adding in a big dose of fun along the way!
During our time working with them, we’ve had the privilege of supporting campaigns for them across all forms of media, everything from outdoor to digital and radio to TV. We’ve enjoyed working with them and always love seeing the campaigns come to life and deliver great results. In 2022, our programmatic mobile footfall campaign increased footfall by 109%! Louise Smith, customer growth manager said “We have worked with Mostly for a number of years now. The team are brilliant, really helpful and enthusiastic and they always come up with ideas in our budget”.
We’re excited to work together on all the cool campaigns they roll out for their centenary year!