Mostly Media ‘Highly Commended’ At The Drum Awards
A huge month for us all here at Team Mostly, we’re delighted to be “Highly Commended” at The Drum Awards for our client Paignton Zoo’s “Start Your Adventure This Summer” campaign, in partnership with AdMaxim.
We worked with AdMaxim to build a range of animated digital display ads and a rich media creative in the form of a parallax scroller unit, these were then delivered to a variety of audiences and potential customers through a mix of digital strategies including geo-targeting, competitor targeting, algorithmic contextual analysis and retargeting. We also ran Out Of Home media across Devon and Somerset, which AdMaxim helped us amplify, by targeting users who had seen the OOH adverts with digital ads; this is a brilliant strategy to drive greater impact of both mediums.
The objective of the campaign was to increase footfall, and we did exactly that! The campaign performed amazingly, achieving a 109% uplift in footfall of those seeing the ads vs not seeing the ad, driving over 1000 customers into the zoo after they’d seen the ad.
This commendation and the success of the campaign is a credit to our digital team, Tom, Rhianna and Lydia as well as the team at AdMaxim who helped make all of this possible, Annie and Max.