Hot off the press news from Outsmart OOH, the trade body for the Out of Home advertising industry, shows that 2024 was a record year for the medium of Outdoor advertising.

Revenues of £1.4billion were taken across the country showing an increase of 7.7% year on year. Digital Out of Home showed a double digit increase year on year with a 10.2% increase and classic out of home was up by 3%. Digital Out of Home is now 66% of the total market value which justifies all of the Outdoor Contractors capital spends in this area. In a period of economic uncertainty this performance is pretty remarkable.

We’ve created award-winning Outdoor campaigns for our clients that have smashed sales targets and boosted brand awareness. If you’d like to find out how we can help your brand utilise OOH get in touch with us.