(Image: Canva/belov1409)

Jonny, our Media Account Manager, summarises latest audio ROI results…

Audio delivers profit most channels can’t touch.  According to High Gain Audio – a 2025 study from Radiocentre and WPP Media, using Profit Ability 2 data:

Two-year ROI:

• Digital audio: £5.20 return for every £1 invested

• Broadcast radio: £5.00

• All-media average: £4.11

Short-term ROI (first 13-months):

• Digital audio: £2.70 per £1

• Broadcast radio: £2.30

• All-media average: £1.87

Audio consistently delivers strongest results when it has a clear role in the plan.

Get in touch with us if you’d like to find out how to use audio in your mix?

Credit: Jonny Owen, Media Account Manager