Our very own Cait gives her thoughts after attending Pearl & Dean’s Cinemasters event…

Cinema advertising isn’t just big screens and popcorn, it’s one of the most powerful, trusted, and engaging storytelling environments available to brands today. Here’s what I learned from Pearl & Dean‘s Cinemasters event about why cinema delivers unmatched attention, trust, and loyal audiences.

Upon arrival, I was immediately presented with tea, popcorn, and chocolate buttons… already I was intrigued. Potentially a demonstration of the incredible engagement cinema holds with 24 seconds of a 30 second cinema ad being watched, vs only 4 seconds on YouTube, and 1 second on Facebook.

Along with that incredible view-through stat, 72% of British cinema goers agree ads are a part of the cinema experience. It’s a trustworthy ad environment due to how heavily regulated both the film content and advertisements are which greatly supports a comfortable viewing experience where people relax and take in what they see.

Well, as a horror fan I don’t always have a comfortable viewing experience per se, but I was pleased to learn this genre should not be shied away from. Horror has a loyal and dedicated audience with long-running franchises that release multiple films so you know exactly who your audience will be and that they’ll show up every time. Larger audiences reached too as viewers are more likely to watch a horror in groups. We all need a friend to cry with when things get a bit too real… right?

Ultimately, cinema is essential for high engagement and key for storytelling. As advertisers we have a role in storytelling too and Mostly Media wants to tell that story with you.

I’m off to see Scream 7 tonight – yes i am dedicated to the franchise, yes i am bringing a friend, no i will not cry…

Credit: Cait Blue, AV Planner/Buyer