YouTube has announced the return of the 30 second non-skippable ad format via CTV’s. This will come as great news for advertisers looking to utilise YouTube as part of a brand building strategy by having the option to use a longer form video.

On Connected TV, this means that only one 30 second ad will be served instead of two smaller ones, giving your brand larger share of voice in this space with fewer interruptions and ads in a single break, which aligns with user behaviour of an increase in watching longer form content through connected TV viewing. A 30 second slot provides ample opportunity for storytelling and means advertisers can utilise compelling creative as part of their wider brand narrative.

Interested in advertising on YouTube? Contact the team today team@mostlymedia.co.uk

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