We all love a trip to the cinema and the start of 2024 has been no different!  We’ve seen some huge films released this year that have seen great success!  One Life (the story of Nicholas Winton) came out 1st Jan 2024 and has grossed a massive £9.8m so far!  The new Mean Girls film came out 19th Jan taking £8.9m in the UK Box Office as of 26th Feb!  The new hit film, The Beekeeper, has been smashing it, grossing over £3.8 million in its first month!  Our head of growth Alex had the pleasure of attending the premier at which he reconnected with an old friend after 25 years… Jason Statham!  We think Alex has looked at this picture more than he watched the entire film!?

2024 predictions for the UK Box Office include Joker: Folie A Deux at £40m, Despicable Me 4 at £37m, Wicked at £30m and Mufasa: The Lion King at £30m.  With blockbusters like this coming up, 2024 is a great year to put your brand on the silver screen!  At the end of 2023, we had an amazing cinema campaign with our client Crohn’s and Colitis UK.  We saw incredible delivery of impressions across the hard-to-reach 16-34 audience!  We achieved over 3.28 million delivered impressions, over 1.15 million impressions over what we planned and booked, showing how buoyant and strong cinema is right now.  Not only are the audiences starting to flock back, but it remains the most fantastic medium for truly engaging audiences, whilst offering advertisers incredible targeting capabilities across both content and geo-locations.

If you’d like to know more about what cinema could do for your brand, please get in touch with our team!