Big news in the world of TV… streaming giants Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery have become members of Thinkbox. Thinkbox is the marketing body for all commercial UK TV and having these streaming services on board, will help support and inform Thinkbox’s research programme and its engagement with the media industry. Their current shareholders and board members include Channel 4, ITV, Sky Media and UKTV, so adding in these streaming services is a big step for those of us who are looking to compare Advertising Video on Demand to more traditional linear TV offerings.

As streaming becomes more and more influential and prevalent in the world of AV, this is a key step for Thinkbox to continue to reflect today’s commercial AV landscape. Lindsey Clay, Thinkbox’s CEO, said “This is a hugely positive way to start 2024. Commercial TV is growing and stronger together. We’re delighted that Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery have decided to join our mission and work with us to continue making the compelling case to businesses about why TV remains the most effective marketing investment they can make.” This change will allow for better education for advertisers and agencies on what streaming services can offer beyond linear TV and BVoD, carving out a possible line for AVoD on media plans moving forwards.