pre-load

A month after the launch of two of the most highly anticipated movies of all time, we thought it was time to look back at how well they’ve done! Affectionally dubbed Barbenheimer, some movie fans did a straight 5 hours watching both films, which was your favourite?

 

A month after its release, the Barbie movie is at $1.27 billion in ticket sales at the global box office, and as of 21st August (exactly a month after its release) it’s the 21st highest grossing movie of all time, and one of only two movies from 2023 to crack the top 50 so far (The Super Mario Bros. Movie #15 at $1.35 billion). It’s also one of only 6 films to hit the billion-mark post-pandemic, with others including The Super Mario Brothers Movie, Spider-Man: No Way Home, Top Gun: Maverick, Jurassic World Dominion and the Avatar sequel. This is a huge achievement for director Greta Gerwig, as this means she has become the first woman to reach the milestone as a solo director.

 

Oppenheimer has smashed the box office, but with slightly less success than Barbie, reaching $717.8 million in the global box office in its first month. Exactly a month after its release, it’s the 132nd highest grossing movie of all time and the highest grossing R rated movie of 2023, it’s also the highest grossing movie set during World War II. The movie is one of only four biopics to earn more than half a billion dollars globally, alongside “Bohemian Rhapsody,” “Passion of the Christ,” and “American Sniper”.

 

Post-pandemic, there has been a lot of speculation that cinema was slowing, but with the success of Barbenheimer, cinema chains have seen their busiest period since the pandemic. With more and more people being enticed back to the cinema, it definitely proves it’s alive and kicking. Q1 and Q2 of 2023, combined, have seen a 20% increase on ticket sales on the same period last year.

 

Let our team know if you think cinema advertising could be a good fit for your brand, we have access to some fantastic incentives!

Image: Fer Gregory / shutterstock.com