From the 5th of February, Amazon Prime Video is planning to include adverts.


*Cue lots of sighs from consumers but cheers from advertisers*


So, what does this change mean for customers? Well, customers will need to pay an extra £2.99 a month if they want to avoid ad. Whilst Amazon claim their aim is to have ‘meaningfully fewer ads than linear TV and other streaming providers’, the news, as expected, has not received the greatest reaction from customers, with some saying that the “streaming bubble had burst” and others promising to cancel their membership.


However, for advertisers, the news is a warm welcome and given that Disney+, Netflix, Paramount Global, Roku, Hulu all already include ads, it is not a surprise either.


Amazon is estimated to sell about $3 billion in video ads in 2024, with an additional $1.8 billion coming from ad-avoiders. This, along with the money spent within Prime Video, will likely exceed the $5.16 billion revenue reported for 2022. Subscriber numbers are projected to increase from 167.2 million in 2023 to 171.8 million for 2024… it may be the perfect time to take advantage of the introduction of ads. With CTV capabilities, we’ll be able to target audiences really well, a huge benefit to your brand.


If you’d like to know more, please get in touch with our TV team today!


Image: Oleg Krugliak /