We are delighted to have been shortlisted in The Independent Agency Awards for Best Use of Media for our campaign work for thortful.com. The category champions the use of traditional media and we’ve got everything crossed that we earn our wings. See the shortlist here
Mostly Media are pleased to be launching thortful.com’s Father’s Day TV campaign in the run up to the special day on 20th June. Father’s Day is a key sales period for the card market and thortful.com’s caring but playful brand positioning resonates well with the often cheeky relationships we have with our dads. As thortful.com is a card marketplace for independent designers, they have thousands of unique card designs you can’t find anywhere else, so you’ll find the right card for you, while supporting a small independent creative business.
Mostly Media planned and bought the TV campaign which will air nationally on a range of channels including; ITV, C4, Five, E4, Dave, ITV2, ITVBe, Sky1, Sky Sports & MTV. Happy Hour produced the creative which promotes thortful.com’s unique range of card designs. The ad is expected to be seen by 6 out of every 10 adults by the time the big day arrives, driving significant traffic to the website. If you’d like to find out how Mostly Media can help your brand grow using the power of TV advertising, please get in touch.
The TV ad can be seen here
We’re over the moon to have made it as a finalist in the Bath Life Awards. Congratulations to all the finalists and we’re looking forward to the big day on September 9th.
The last 12 months have seen an incredible return to watching both linear and catch up TV. For many it was a major part of coping with the uncertainty of Covid, finding comfort in the familiar.
What was missing was new content and 2021 has that in spades. BBC’s Line of Duty proved that with the right content TV is as buoyant as ever. Heralded as the most watched drama of the 21st Century with final episode delivering 12.8m viewers it was slightly let down by the ‘small’ reveal hapless DCI Buckles was H. (Let’s not forget it was released weekly, even more special in a world of boxset bingeing)
Advertisers have taken stock, licked their wounds and reset and the future looks positive. A veritable glut of brilliant content is on the horizon, with something for everyone. With the return of Love Island, the rescheduled Euro’s and the hugely anticipated remake of the Darling Bud’s of May in Q4, 2021 looks spectacular. Once the buzz of beer gardens slows down and we all settle back into our routines, advertisers will once again reap the rewards of being associated with world class, brand safe content. Like no other medium TV will continue to create demand and sell units and we can’t wait to see if Bradley Walsh can pull off Pop Larkin. Read more in the Guardian here
Read our contribution to the Digital Media thought paper put together by Pimento and its network of independent agencies/collaborators giving insights on leveraging digital channels for greater ROI. Read the paper here
We are so proud of our very own Chris Lucas who has been shortlisted for Thinkbox Young TV Planner of the Year. A fantastic achievement and so well deserved. Standing strong as a truly independent media agency alongside the networks. Best of luck for the awards ceremony in July! See the full shortlist here Thinkbox TV Planning Awards 2021 shortlist revealed