The image says it all… our work with Cawston Press not only won us an award, it also increased their sales by 23% and brand awareness amongst London commuter audience by 146% during the campaign period.
Talk to us about how we can help with your media campaign – no ‘jiggery pokery’, just sound media planning and buying to maximise return on your advertising budget.
Media owner Bauer has announced that in April 2024 they will be rebranding a number of local radio
stations to Hits Radio. Stations include Free Radio, Gem Radio, Hallam FM, Lincs FM, Metro Radio, Pulse 1,
Radio City, Rock FM, Signal 1, TFM, Viking FM and Wave Swansea. Stations will keep their local breakfast
shows, local news and travel programming, while all other programming will be nationally run. The Hits brand
is home to great presenters such as Sam Thompson, Fleur East and Gemma Atkinson.
Bauer’s CEO hopes the change will “seamlessly blend the best that local and national radio has to offer.” This new local/national strategy from Bauer should bring huge traction for regional advertisers, increasing
reach and market share, Hits Radio will now be the local station for around 2.8 million listeners! If you think radio could work for your brand then get in touch with our team today!
Image: Africa Studio / shutterstock.com
Since 1929 the Oscars have graced our screens celebrating not only some of the greatest achievements in the film industry but also providing us some of the biggest pop culture moments in entertainment history. From the infamous Will Smith Slap to Cher’s iconic revenge dress, the Oscars almost always guarantees to dish out some of the most unforgettable and highly talked about moments of the year. Oscar nominees have been announced and we can’t wait to see who scoops the awards!
For the past two decades Sky have been the ones to broadcast the event across the living rooms of the UK, but after the 20 year deal between Oscars rightsholder Disney and Sky came to an end, ITV have now swooped in and picked up the exclusive broadcast rights in the UK and will be broadcasting live the upcoming 96th Oscars on the 10th March. As part of this new multi-year agreement with Disney, future Oscars ceremonies will be shown across ITV1 and its streaming platform ITVX.
According to Senior Acquisitions Manager Darren Nartey, ITVX already has a vast collection of films and their sharing of “the movie event of the year” “to film fans all across the UK further highlights their commitment to films.
There are also some partnership opportunities available across ITV’s broadcast and digital spaces, if this is something that interests you, please ask the team for more information!
Image: LanKS / shutterstock.com
From the 5th of February, Amazon Prime Video is planning to include adverts.
*Cue lots of sighs from consumers but cheers from advertisers*
So, what does this change mean for customers? Well, customers will need to pay an extra £2.99 a month if they want to avoid ad. Whilst Amazon claim their aim is to have ‘meaningfully fewer ads than linear TV and other streaming providers’, the news, as expected, has not received the greatest reaction from customers, with some saying that the “streaming bubble had burst” and others promising to cancel their membership.
However, for advertisers, the news is a warm welcome and given that Disney+, Netflix, Paramount Global, Roku, Hulu all already include ads, it is not a surprise either.
Amazon is estimated to sell about $3 billion in video ads in 2024, with an additional $1.8 billion coming from ad-avoiders. This, along with the money spent within Prime Video, will likely exceed the $5.16 billion revenue reported for 2022. Subscriber numbers are projected to increase from 167.2 million in 2023 to 171.8 million for 2024… it may be the perfect time to take advantage of the introduction of ads. With CTV capabilities, we’ll be able to target audiences really well, a huge benefit to your brand.
If you’d like to know more, please get in touch with our TV team today!
Image: Oleg Krugliak / shutterstock.com
We’re over the moon to announce we’ve been shortlisted in the Business Services category of the Bath Life Awards 2024. Congratulations to all the other nominees. We’re very proud of our team at Mostly and are looking forward to the Awards ceremony on 29th February at Bath Pavilion. Fingers crossed!
We’re delighted to announce Mostly Media is working with Lost Shore Surf Resort, set to become Europe’s largest inland surfing destination. Opening in September and located a 15 minute drive from Edinburgh, it promises an unparalleled experience for surf enthusiasts from all walks of life!
The anticipation surrounding Lost Shore’s opening has been incredible, and we’re elated to play an important role in this exciting venture. As a partner in Lost Shore’s journey, Mostly Media are leading the advertising efforts during the pre-sale phase. Using a digital-first strategy across Meta (Facebook and Instagram) and Google platforms (PPC), the campaign aims to create waves of excitement by encouraging pre-sale vouchers for both surfing sessions and accommodation. Our Head of Digital Tom Marshall said “we’re thrilled to be part of the Lost Shore project as we help to make Scotland’s first inland surf resort a reality.”
Lost Shore Surf Resort is designed to welcome everyone, from novices looking to catch their first wave to seasoned wave riders seeking their next adrenaline rush. They will offer all levels of activities, so whether you’re a nervous first timer, a seasoned pro, or a family member looking to laugh at a familiar face falling off their board over-and-over again, there’s something for everyone.
Gift vouchers are available online now here, allowing you to gift the thrill of surfing or a relaxing accommodation experience in either a lodge, waves & kurvs or pod.
If you’d like to find out more about Meta and Google advertising, please get in touch with our digital team!