We’re delighted to announce we haven’t just won one award at the Independent Agency Awards hosted by the Alliance of Independent Agencies at MAD//FEST. An award ceremony that celebrates the best work across the independent agency sector.
No, we’re thrilled to announce we won not one but two awards.
First up, and for the third time in four years, we won Best Use of Media on behalf of Crohn’s & Colitis UK.
Second up, and what an incredible nod to our culture, we won the coveted Freedom award for Client Service.
Kudos Tom Marshall and the team for an exceptional job well done.
To re-cap –
2021: Best Use of Media on behalf of thortful (DTC / Brand Response)
2023: Best Use of Media on behalf of Cawston Press | B-Corp™ (FMCG / Brand)
2024: Best Use of Media on behalf of Crohn’s & Colitis UK (Charity / Performance)
2024: Freedom award for Client Service on behalf of Crohn’s & Colitis UK (Charity / Performance)
If you need a media agency that consistently delivers, irrespective of your market, and want best in class client service, then look no further, speak to us about how we can make your money work harder.
Thursday evening saw HMS Christopher Ward set sail down the Thames as a celebration of their 20th Anniversary of what has now become the largest UK-based watch brand. With Mike France and Peter Ellis at the helm, the company has gone from an idea (born on a smaller boat on the Thames) and navigated the choppy waters of young start-up and a worldwide pandemic, amongst other things. As Mike France said, “March 23rd 2020 was a day none of them will forget… would there even be a business to build?”.
It was a boat full of people of all ages who love the brand and have played a part in the incredible journey to date. There was nothing better than listening to Jörg Bader Snr, CEO of Christopher Ward in Biel, Switzerland explain how the brand has gone from plucky start-up to rubbing shoulders and turning the heads of the worlds most established watch brands.
Hot off the back of winning both ‘Best Watch’ and ‘Brand of the Year’ at the 2024 T3 awards, its full steam ahead for the Christopher Ward brand, with the game changing Bel Canto and the stunning Twelve, continuing to change perception and win admirers across the globe.
Here at Mostly Media, we are delighted to have played a small part as their Media Buying partner since 2018 and look forward to where we sail next.
We featured in 3 out of the top 10 most watched commercial UK TV shows in April across our All4 Euronics BVoD activity. Our top performing programming included Gogglebox, Hunted and The Great Celebrity Bake Off for SU2C. If you’d like your brand to join many of our clients featuring in world-class programming with massive reach just get in touch with the TV team.
We’re over the moon to announce we’ve been shortlisted for two awards at this year’s Independent Agency Awards for our work on the Cut The Crap campaign for Crohn’s and Colitis…
These awards are pretty special! They’re hosted by the Alliance of Independent Agencies and champion the incredible work of the independent creative sector… owner-managed companies, original thinkers, not tied to any deals or networks and completely client focussed.
They also feature in a big year for us – the year we celebrate 30 years of being independent!
Congratulations to all our fellow independent agencies and roll on 2nd July when we’ll hear the results at MAD//Fest 2024.
This week it’s been the Bath Digital Festival, an inspiring event championing all things digital and tech, held in various venues across our home city. This year the festival focussed on three themes with foundations in Bath, each with their own dedicated day – Space, Sport and Cities. On Wednesday, Alfie and Cait from our Digital Team went along to the ‘Cites’ day and here are their highlights…
“To start the day, David Sloly shared his story of how his curiosity helped him create five successful seasons of an entirely AI generated comedy podcast. He prepared our Digi Team for the uprising of AI and demonstrated first-hand how a simple experiment in AI opened a new business opportunity. The talk was filled with practical insights and fascinating ways in which AI can be tricked if the right prompt is used.
After lunch, Simon Boddy and Joseph Wright led an insightful discussion exploring the importance of online reputation management and that while content is king, context is queen. Content, purely in and of itself, will not make you stand out. That content needs to be well-formed, well thought-out and helpful.
The last stop of the day was a panel on ‘The Future of Cities in a Digital World’. Five experts dove into how digital advancements are reshaping the ways we live, work, and connect within our cities. The speakers discussed the importance of designing cities for well-being and joy, taking inspiration from Bath, which was designed with green spaces, planned for walking around, and health rather than work.
Many thanks to techSPARK for organising a brilliant event.
Feel free to contact our Digital Team for any further discussions on these fascinating subjects!”
Credit: Caitlin Blue and Alfie Downey.
So, it’s RAJAR day and all stats are pointing to a record-breaking time for Radio.
The latest RAJAR sweep has shown that more people are listening to radio than ever before. 88.6% of adults in the UK are tuning in, that’s a massive 49.9m.
Commercial Radio is at an all time high of 39.7m listeners with Global’s Heart Network remaining the largest network reaching 12.3m adults every week and with Bauer’s Greatest Hits Network showing good growth with a record of 7.7m listeners each week. The latter is buoyed by the stellar performance of radio legends Ken Bruce & Simon Mayo.
Impressively, 75% of commercial radio stations have seen increased reach compared to the previous quarter and that clearly has been stolen from the BBC where 53% of stations have seen reach decreases.
The conclusion is that Radio is in rude health and the British public are in love with it, more than ever before.
As a media agency it’s heartening to know that some of the more traditional channels we have in our armoury are more than alive and kicking and it means that we can cost effectively communicate with our clients potential customers knowing full well the likely results we’ll achieve.
Talk to us today if you want to discuss all things audio.