Last year, some of Team Mostly had the pleasure of starring in the Harris Fowler TV commercial and we must have done a good job, because we were asked to be in their new one!


Making the journey from Bath to Bridgend before the sun had even risen for the day, Alfie, James, Alex and Stu from Mostly joined Grant and Sam from Harris Fowler and the team at Wordley to become warehouse employees for the day. The team got their hi-vis on for Harris Fowler’s brand-new workplace accidents campaign, which launched this week on ITV West, Central and Yorkshire TV.


Look out for the new ad on the big screen and let us know if you spot one of us!

Just in time for the Easter weekend, here’s our latest ‘Mostly Media Recommends.’ If you’re planning to avoid the crazy weather this Bank Holiday we suggest settling in, unwrapping the chocolate and catching up on our recommended entertainment.  Happy Easter from all at Team Mostly!



The New Yorker: Fiction podcast is a great listen for fans of written and narrated fiction. Each month, a different staff member of The New Yorker joins host Deborah Treisman – the magazine’s fiction editor – to read and discuss a piece from the magazine’s archives. From classic submissions, often decades old, to new treasures, they examine the deeper meanings and interpretations of each piece. Each gloomy tale or love story will be sure to captivate listeners; even listeners new to the world of fiction will find something to enjoy here. The New Yorker: Fiction is available to stream now on all major podcasting services!



Here at Team Mostly, we love a pub, Bill Bailey and sparkling conversation, so, imagine our joy when Perfect Pub Walks with Bill Bailey came out at the end of last month! English musician, comedian and actor Bill Bailey sets out on some of Britain’s best, and most spectacular, pub walks around the UK. Joined by a new guest each week, the two take on the walk while sharing funny and sometimes very personal conversations on their way to the pub. Some of his guests so far have included Alan Davies, Sir Trevor McDonald and Paul Merton covering many topics ranging from history, music, food, and art whilst also discussing memories, challenges, and life experiences. Perfect Pub Walks with Bill Bailey airs on Channel 4 every Tuesday at 9pm!



Based on a true crime incident in Littlehampton, an English seaside resort, this dark comedy, mystery film starts when deeply conservative Edith Swan begins to receive anonymous letters full of hilarious profanities. Her neighbour, rowdy Irish migrant Rose Gooding is charged with the crime. Suspecting that something is amiss, the town’s women investigate. With an all-star line up including Olivia Colman, Timothy Spall and Jessie Buckley, if you’re looking for a laugh, we highly recommend this film.

Our Head of Growth, Alex, had the honour of being invited to present four Awards at the UK Paid Media Awards organised by Don’t Panic Events. The Awards recognise and celebrate the world of paid advertising and all those working in it. Sponsors of the night were Diginius, Pimento, Digital Agency Network and ClickTech. Huge congratulations to all the winners!

We’re delighted to announce that our first campaign for Caxton Travel Money Cards has just launched.


Lauren Smith, CMO at Caxton said “Over 20-years of the Caxton travel card helping Brits secure their travel money, the brand has embraced every medium from TV and newspapers to online platforms. This summer, with help from Mostly Media, you’ll hear all about the Caxton Card on radio. The service and support we’ve received from Mostly exactly matched what we needed.”


Running across the spring and summer, listeners to Times Radio and talkRADIO will be encouraged to use Caxton as the foreign currency card of choice.


Stuart Smith, MD at Mostly Media said “We’ve loved working with Lauren and the team at Caxton and are excited to see the campaign build on the already impressive customer base.  Radio is the perfect medium to build the story and in Times and talkRADIO we have two perfectly targeted stations to reach our potential customers.  Now our only decision is what holiday the card will be accompanying on!”

Big news in the world of TV… streaming giants Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery have become members of Thinkbox. Thinkbox is the marketing body for all commercial UK TV and having these streaming services on board, will help support and inform Thinkbox’s research programme and its engagement with the media industry. Their current shareholders and board members include Channel 4, ITV, Sky Media and UKTV, so adding in these streaming services is a big step for those of us who are looking to compare Advertising Video on Demand to more traditional linear TV offerings.

As streaming becomes more and more influential and prevalent in the world of AV, this is a key step for Thinkbox to continue to reflect today’s commercial AV landscape. Lindsey Clay, Thinkbox’s CEO, said “This is a hugely positive way to start 2024. Commercial TV is growing and stronger together. We’re delighted that Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery have decided to join our mission and work with us to continue making the compelling case to businesses about why TV remains the most effective marketing investment they can make.” This change will allow for better education for advertisers and agencies on what streaming services can offer beyond linear TV and BVoD, carving out a possible line for AVoD on media plans moving forwards.


(Image: Canva/Neirfy)

Members of the Mostly Digital Team and our Head of Growth, Alex, attended a keynote presentation by Founder and CEO of Battenhall, Drew Benvie.


Shout out to Bristol Creative Industries for putting on such a great event!


Being the man behind the original definition of “social media” on Wikipedia, Drew was well-positioned to share his predictions for social media trends in 2024.


Here are our four key takeaways:


  • LinkedIn was the most used social platform in 2023. The platform reported a 41% increase in the volume of content between 2021 and 2023, with content being more varied than before. LinkedIn is safer, and the content shared on the platform is less harmful than other social media platforms, including TikTok and Twitter.


  • For brands that are happy to think ‘outside the box,’ being slightly ‘unhinged’ on social media is a highly effective way to drive engagement and create a loyal following. In fact, we’ve recently seen brands, including Duolingo, Channel 4, and Ryanair, share ‘unhinged’ posts and comments across major social media platforms. This bold move has resulted in huge exposure to younger, socially active audiences.


  • However, for brands and companies who are keen to stay more reserved on social media, there are great ways to create engagement, without having to dilute their brand identify. For example, financial institutions can think about using TikTok to share useful and educational content to engage younger generations (aka future customers!).


  • And finally, did you know that 45% of over 60’s use social media? This was a surprise to us but one that could prove beneficial if you are looking to reach an older audience!


Maybe your brand is looking to advertise on LinkedIn or try targeting a new audience? Speak to our team and we’ll happily talk you through the best platforms to help you reach your goals and put together an effective marketing strategy!


Credit: Alfie and Cait!