Cawston Press Summer Campaign
We’re thrilled to have launched the Summer 2023 campaign for Cawston Press which includes their first time using VoD.
Building on their No Jiggery Pokery brand positioning, the campaign will run across London and Bristol this Summer on a range of Outdoor formats, including the London Underground and Buses, along with Channel 4 VoD. The No Jiggery Pokery Promise is that all their drinks have ‘no added sugar, no concentrates, and no sweeteners. Just great tasting pressed juice, no shortcuts.’ The sampling team will also be popping up around the UK – say hi if you see them and grab a can of Cawston!
Cawston Press also hosted a comedy gig on the 8th June in The Clapham Grand as part of the campaign, in support of FareShare; a few of Team Mostly attended and had a fantastic night in the Royal Box! The team at Cawston came up with some fabulous cocktails, all using Cawston drinks, you can make some of them yourself using these recipes! They had some incredible acts, including Ahir Shah, Glenn Moore, Lou Sanders and Pierre Novellie.
This campaign has been a pleasure to work on and we’ve loved helping Cawston Press with their first experience of VoD. Keep your eyes peeled for the OOH across London and Bristol and send us a picture if you spot it.