Today’s the day our client, Crohn’s and Colitis UK, will be launching their first ever cinema & VoD campaign. In partnership with DCM, CCUKs ‘Cut the Crap’ campaign will be shown in over 500 cinemas nationwide. Here at Mostly we’re excited to see CCUK on the big screen. Credit to Happy Hour for great creative!

The goal of the campaign is to reach young adults aged 16-34 across the UK and encourage people to complete the CCUK symptom checker, amplifying this years Cut The Crap activity. Head of our AV department, Emily Carr, said “Mostly Media are thrilled to work with DCM on this cinema partnership, especially as the team at CCUK are so passionate about encouraging young people to become more proactive about their gut health. I’m thrilled to see it on the big screen and excited to further understand both Crohn’s and Colitis in the process.” 

Part of a multi-channel activation, the campaign will be seen & heard across Cinema, VoD, Spotify & Social throughout November & December, so keep your eyes peeled, ears open and #CutTheCrap when it comes to your health.

Head over to the Crohn’s and Colitis Symptom Checker page here: