We’re excited to announce our collaboration with Protexin on the re-launch of Bio-Kult, products dedicated to promoting optimal gut health and overall well-being.

Delivering a multi-channel strategy spanning TV, Programmatic, Google Search, YouTube and Meta, we’re emphasising the ability to ‘Feel Gut Great’ by supporting the balance of natural bacteria in you.

Amna Pirzada, Bio-Kult Brand Manager says “We’re very excited to be launching our first mass comms campaign in years! Find out how Bio-Kult supports the natural balance of bacteria in you and helps you feel Gut great.”

Digital channels are working collectively to amplify the brand launch using a targeted approach focusing on London and the South East.  Tom Marshall, our Digital Head says “We’re delighted to be working with ADM Protexin to re-launch BioKult across the UK.  Our digital strategy is delivering excellent results so far and supporting the AV strategy to drive awareness to a health focused, non-category audience.” 

We’re also utilising ITV and Channel 4 to extend brand presence across London and South East regions encompassing both linear TV and BVoD platforms.  Keep a look out for our ad during the Rugby World Cup, Taskmaster, Coronation Street, and Married at First Sight.  See the brilliant ad here