(Image: Canva/patcharin. innara’s images)

Thanh, our Digital Media Manager, summarises the common issues effecting ROI for paid media campaigns and how to fix them…

Are you wasting ad spend without realising it?  Most brands make the same paid media mistakes – unclear goals, broad targeting, creative fatigue… the list goes on.  Heres a break down of the five biggest pitfalls that drain your budget and how to fix each one so your campaigns actually convert.

• Run ads without clear goals –  if you can’t measure success, you can’t scale.

Fix: Set S.M.A.R.T goal

• Target everyone – broad targeting wastes budget.

Fix: Segment audiences and use lookalikes or retargeting

• Ignore creative fatigue – great ads die when overused.

Fix: Refresh visuals and copies every 4-6 weeks

• Forget the landing page – clicks don’t equal conversions.

Fix: Optimise your landing page for speed and relevance

• Don’t track conversions properly – you can’t fix what you can’t see.

Fix: Install pixels, set up conversion events and monitor ROI

Avoid these mistakes – Save budget, boost ROI.

At Mostly Media, we pay attention to the details that drive performance, from data-backed targeting to creative testing that actually moves the needle. Because great ads aren’t lucky… they’re built.  Contact the Digital Team if you’d like help to ensure your campaign is securing its maximum ROI.

Credit: Thanh Nguyen, Digital Media Manager