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Shani, our Head of Digital, gives her thoughts on Googles new AI Mode feature…

Google is rolling out AI Mode, a new feature that delivers conversational, AI-generated answers instead of the traditional list of search links. This could fundamentally change how people use search and how businesses get discovered.

– Fewer blue links
– More AI summaries
– Potential drop in organic and paid traffic

Publishers and advertisers are already feeling the effects – The Daily Mail reports a 50% drop in Google referral traffic since AI Overviews launched.

But what does this mean for marketers?

– PPC may become less visible
– SEO will be harder to rely on alone
– Diversifying across other platforms (social, TV, native, etc.) will be critical

Are you ready for the AI-first search experience?

Get in touch with our Digital team if you’d like to discuss further.

Credit: Shani Hawthorne-Williams, Head of Digital