Howdens Launch The Howdens Game Changer Campaign
2022 marked our first full year with our client Howdens, the UK’s number 1 trade kitchen supplier. Throughout the year, brand awareness (consumer unprompted) grew by 3% which is incredible; their market share grew to 27% and the brand amassed £2.3 billion in revenue – what a year! We work with Howdens on both a national and regional level and have worked alongside the team on some amazing campaigns.
Throughout the year we launched their brand-new Win A Van campaign, their Quote Buster offer and their Spin The Rooster initiative as well as supporting multiple launches of their Trade Book and Kitchen Trends Guide. We also supported the opening of 30 new UK depots and 5 new ROI depots.
We have some really exciting projects coming up with them in 2023 that we can’t wait to tell you about! One of them is the brilliant Howdens Game Changer campaign, which launches today, in partnership with the English and Scottish FAs and the Irish FA Foundation. Howdens are already one of the biggest sponsors of grassroots football in the UK and, through this campaign, they are hoping to help even more, supplying 450 clubs with a free new kitchen in their clubhouse! Meghan O’Callaghan, Marketing Manager at Howdens told us “The Howdens Game Changer Programme is the first of its kind for Howdens and is the first initiative we’re launching from our charity; The Howdens Worthwhile Foundation. The programme is about giving back to the local communities that our depots serve in, whilst helping to enhance the much-loved game at a grass-roots level”.
Partnering with Chris Kamara, Jill Scott and Julie Fleeting for this venture, Howdens are committed to helping these clubs enhance their community with some great content along the way. Lori Cridland, Account Director at Mostly Media said “We’re super excited to be involved in the launch of the Game Changer program, from concept to roll out – we’ve loved working with the Howdens team to get this campaign to fruition”
Applications are open now if you have a local club you’d like to be considered: https://www.howdens.com/Home/help-and-advice/about-us/Charities/game-changer