(Image: Shutterstock/stockfour)

Thanh, our Digital Media Manager, takes a look at the new updates to Reels and Threads announced by Meta…

Meta just announced exciting updates at its Brand Building Summit, opening up fresh ways for brands to reach audiences.

What’s new?

• Reels Trending Ads → Now available to more advertisers, placing your ads beside the most popular Reels. Early tests show a +20% lift in brand awareness.

• Threads Ads → Carousel ads, expanded image formats, and the ability to run campaigns on Threads without even having an account.

• Smarter Targeting → Value rules for awareness & engagement campaigns, which were previously only available for sales and app campaigns, giving brands more control over who sees their ads. This could end up costing more in targeting, but it provides more capacity for advertisers to dictate their ad reach.

• Better Optimisation → Enhanced landing page view rules to ensure you reach the most engaged audiences.

At Mostly Media, we partner with leading ad platforms and innovative third-party advertising partners to make sure your brand is seen by the right people, at the right time.

You’ve got the products, stories, and content.

We’ve got the expertise to deliver them to audiences who are ready to engage and buy.

Because when you grow, we grow.

For detailed updates of Meta, see here.

Credit: Thanh Nguyen, Digital Media Manager