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I’ve written a new piece for The Drum – with thanks to John McCarthy – on why I believe the procurement-led pitch process is creaking, opening further opportunity for indie agencies who can be judged on abilities outside of a scorecard which, with the growth of Ai tools, look increasingly less insightful.

Note. Mostly Media once lost points on a procurement spreadsheet because we don’t charge for planning, the sheet wanted a number in the box and we didn’t have one!

I look forward to a world where more brands seek more conversations with more independent media agencies whose experience, care and trust can make a real difference and thanks to the rise of Pimento and Alliance of Media Independents (Martin Woolley and Paul Phelps especially) even the buying power has leveled out.

You can read the full article here.

Credit: Alex Pilkington, Director of Growth