Look at that pair of smiling faces. Why? Well, at the recent Pimento Christmas Party, Mostly Media was awarded 5-star member status in the wonderful Pimento Network!

For those who don’t know Pimento, they’re the UK’s largest independent marketing and communications network – over 170 agencies who’ve rejected bloated group structures in favour of agility, collaboration, and actually putting clients first.

For anyone who reads any of my articles on LinkedIn over the past year you’ll know my tone around the value of human-centric connections, well, Pimento are massive testimony; they prove that human connection still drives business growth. Not (just) algorithms. Not (just) efficiency hacks. People.

We’re proud to be 5 star members. Proud to be part of a community that actually gives a shit about building sustainable, human-centred businesses. And proud of the team at Mostly Media who’ve made this happen.

If you’re an independent agency and you’re not part of Pimento yet, have that conversation. The network proves that the future belongs to the independents who remember that business is about people doing deals with people.

Thank you also to all the Pimento members whose ears I’ve bended over 2025, I look forward to far more in 2026.

Finally, massive thanks to the brilliant Pimento team, especially Isabelle Beauquin, David Morley, Stephen Knight, Theresa Kruger, Patrick Woods, Rachel White, Spencer Chritchley and Laura Umpleby

Credit: Alex Pilkington, Director of Growth