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The latest ABC UK Consumer Report shows a 7.3% drop in average magazine circulation across the board in 2024. While print circulation overall is down, it’s not all bad news. There are still titles out there showing how print media can still drive results. These successes prove that if you adapt to your audience’s needs, print media can still be a powerful tool for growth. If readers are spending their hard-earned money on a publication the chances are they are incredibly brand loyal, and this brand loyalty is where the magic can happen for advertisers. It’s been the same since the first advertisement was placed in the first magazine.

At Mostly Media, we’ve been buying print media for over 30 years on behalf of our clients. We’re still proud to work with many clients who are using print media successfully to boost their sales and drive their brands. It’s undoubtedly a tough market, but there are still great opportunities out there, and we’re here to help you navigate them.  So, if you’re looking to boost your brand’s presence and sales, then maybe don’t discount press just yet, get in touch with us and we’ll help.