We are absolutely delighted that our “Cut the Crap” campaign with our client Crohn’s and Colitis UK has been voted Target Student’s Campaign of the Quarter, with an overwhelming majority (69%). We placed 121 panels in student accommodations across UK universities, with the aim to raise awareness of Crohn’s and Colitis and encourage students to complete the CCUK symptom checker. The campaign saw huge uplift in symptom checker completions, and we had some great feedback from the students themselves, including “I like how the advert was very relatable and empowering in a way. It makes people feel as if they shouldn’t be ashamed that they’re struggling with these health conditions.” We were nominated against some big campaigns, including Nexus & Transport for North East, KPMG and Coca-Cola Company & Sprite. We’re super proud of this campaign and the impact it’s had so we’re thrilled to be recognised for it!