Last month our Digital team watched the annual global advertiser summit Pinterest Presents, led by Pinterest CEO Bill Ready and featuring cameos from some famous faces in comedy, including Heidi Gardner, Aisling Bea & Rashida “Sheedz” Olayiwola. Pinterest Presents is a great event that highlights consumer insights and demonstrates new and improved updates coming to the visual first platform.
One updated format the team were particularly excited about was the launch of their Premiere Spotlight tool, where brands can exclusively own placements on Pinterest’s search and home feed. This format will work to maximize visibility with consumers, reaching Pinners when they’re actively searching for products, which will no doubt be popular among big advertisers.
Another ad innovation that sparked interest was the launch of Quiz Ads, great for advertisers looking for that interactive edge. Brands can create a short multiple choice question sequence that is built into a Pin ad, leading to a more personalized solution. With an 80% completion rate, this is definitely one to consider for your next campaign.
With 55% of pinners using the platform to shop, shopping is a major part of Pinterest’s very DNA. With the event announcing developments to mobile deep linking, Pinterest are making it that much easier for consumers to shop for products after clicking on a shopping ad. Whilst users were typically taken to an in- app page after clicking on an ad, users can now be taken directly to site to complete purchase on mobile, promoting a higher chance of conversion.
If you’re more interested in the creative side of the app, look no further than the Creative studio, a new resource where users can utilise an AI tool to enhance and upgrade their assets. Similar to Photoshop’s AI tool, the app will take writing prompts such as custom background images and add this to the selected creatives. Currently in the development stage, we’ll have to wait to see when this will launch for use. If you’d like a chat about Pinterest and your digital campaign just get in touch at email@example.com.