It’s another strong quarter for Radio following the release of the Q4 2024 RAJAR figures –

• 87% of the UK population are tuning in to radio every week

• 72% of all listening is via digital

• 44m adults are listening via a digitally enable device

• The commercial sector has 8.3m more listeners than the BBC!

People’s listening habits are evolving & growing through various digital devices and it is important that we embrace that when planning campaigns.

Radio allows brands to connect with highly engaged and loyal listeners and we must continue to take advantage of the relationships that stations have built with their audience.

Some key points on the infographic but if you are reading this and have any questions just drop me a message.

Credit: James Thompson, Media Director