The Growth and Future of Podcasts
Podcasts have seen a huge surge in popularity over the last few years, with over 19.1 million Brits now listening to Podcasts. This figure is set to grow to more than 28 million listeners by 2026. Advertisers are becoming increasingly interested in tapping into the ever-growing world. £46 million was spent on podcast advertising in 2021 with spend predicted to almost double by 2026. As of January 2023, there are over 5 million podcasts globally, meaning whoever you’re trying to reach, there’ll be something for you.
With more and more podcasts being produced, the podcast world is becoming increasingly competitive; podcasters are trying to discover new growth strategies to stand out and make more monetary gains. Consequently, we are seeing the increasing rise of Live Podcasting and podcast subscription services like Luminary.
And what are we listening to at Mostly? Our current favourites include…
Chatabix – A shambolic Breakfast Show with Special Guests and regular contributors, Chatabix is a podcast starring comedians David Earl and Joe Wilkinson with episodes releasing daily. A great way to start your morning! Listen now on a range of streaming platforms including Spotify, Apple Podcasts or Acast.
The Diary of a CEO – Every week, ex-CEO, Steven Bartlett has a new guest on, sharing their insights, experiences, and story of how they overcame obstacles to reach where they are. The un-scripted conversations allow listeners to experience and understand the deep and dark of the guests lives that have led them to where they are now. But it’s not all doom and gloom, the podcast is so inspiring and motivating and sheds a different light on many well-known celebrities including Jimmy Carr (comedian), Patrice Evra (footballer), David Gandy (male model), Eddie Hearn (sports promoter) and Jacqueline Gold (CEO of Ann Summers).
Off Menu – Hosted by comedians Ed Gamble and James Acaster celebrity guests are invited into ‘The Dream Restaurant’ and asked their ideal starter, main, side, dessert and drink. If you’re a lover of good food and funny stories, then this is the podcast for you! The podcast has a website where you can find all episodes, merchandise and info. Any restaurants mentioned on the podcast are put into a comprehensive list on the website too if you’re ever looking for a new dinner spot. Recent guests include Ed Sheeran, Miriam Margolyes, Bob Mortimer, Sue Perkins and Ross Kemp but there’s over 125 episodes and guests if none of these whet your appetite.
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