As excitement builds for Paris 2024, it’s been announced that TikTok is the official partner of Team GB and Paralympics GB.  The partnership aims to help athletes share their journeys, connect with new audiences, and grow both personal and team fanbases, hopefully building a huge amount of support ahead of the games.

TikTok are running bespoke content workshops for hundreds of Team GB athletes and are creating dedicated “content spaces” in the Olympic village!  A similar partnership happened for Tokyo 2020 (2021) Olympic games and Team GB and Paralympics GB saw a combined 9.6 billion views across the competition!

Having seen the uplift and engagement from Tokyo 2020, we know this is a fantastic opportunity for brands to be in front of a mass audience on TikTok; with more people present on the app, metrics like reach and frequency will be higher.

If you’d like to know more about advertising on TikTok, please get in touch with one of our team today!

(Image: Tatiana Vizer / Shutterstock )