We were disappointed to hear last week that Turner Media Innovations have made the decision to pull truTV from UK airwaves from the 31st December 2016.

The official email from Turner read:

“We are pleased to be the kind of company that experiments with new ventures, but, as a largely acquisitions led channel in the UK, we have concluded that, despite solid ratings and ad sales, truTV no longer ties into our long term business strategy”.

truTV over the years has traditionally been a really good responder for our DRTV clients, reasonably priced and offering a good level of ROI so we are genuinely sad to see it go.

Also, on a personal level, many of us just loved watching tru as the programme mix was so varied and entertainment based, from Killer Couples to America’s Got Talent.

For us as TV buying specialists, truTV really was a hidden gem. We’ll miss putting it on our schedules and showing clients the results. Farewell old friend!