According to the latest Advertising Association/WARC Expenditure Report, UK advertising investment rose 9.3% year-on-year in Q1 2026, reaching £11.7bn. Good news, obviously for us at Mostly Media.

Retail media up 17.9%.
Social up 17.7%.
Digital out-of-home up 17.6%.
Addressable TV up 15.5%.

Different channels moving at different speeds. Which is exactly why media planning matters. Good news, obviously for clients of Mostly Media.

At Mostly, we look at the data, the market and the opportunity, then recommend what we genuinely think will work best. There is no fixed answer. No perfect channel mix that works forever. Audiences move, platforms change, costs shift and what worked six months ago might not be the right answer now.

The job is to know where to be, when to be there and why – and this is also why independence matters. Indie rules.

The right media, at the right time, for the right reasons.

Read the full article from Little Black Book here

Credit: Alex Pilkington, Director of Growth