From 21st August UK’s leading vegan charity, Viva! is returning to our screens. The AV team at Mostly Media worked with C4 to produce a campaign running across C4 Streaming and C4 TV channels, such as E4, More4, Alibi and Drama, until mid-September. With a ‘kale’-to-action to try vegan, Viva! are using their well-known ‘Takeaway the Meat’ ad, featuring an adorable pig and a couple left having to make an uncomfortable decision – the solution is, of course, to try vegan.

Find out more about this a-maize-ing charity here….