News

The latest ABC UK Consumer Report shows a 7.3% drop in average magazine circulation across the board in 2024. While print circulation overall is down, it’s not all bad news. There are still titles out there showing how print media can still drive results. These successes prove that if you adapt to your audience’s needs, […]

Today is a special day at Mostly Towers. The wonderful Caitlin Blue has turned 1. Well, today is her 1st anniversary at Mostly Media.   Not only is she turning into a digital superstar, she is one of the finest bakers in the whole of Media.   Just look at that Cake!

We’ve had some great news to round the week off! We’re delighted to have been shortlisted as finalists in the Bath Life Awards, an event organised by MediaClash “celebrating the best of Bath.”   We’ve been shortlisted in the Business Services category alongside other brilliant finalists based in our beautiful city.   Winners will be […]

Hot off the press news from Outsmart OOH, the trade body for the Out of Home advertising industry, shows that 2024 was a record year for the medium of Outdoor advertising.   Revenues of £1.4billion were taken across the country showing an increase of 7.7% year on year. Digital Out of Home showed a double digit […]

  It’s another strong quarter for Radio following the release of the Q4 2024 RAJAR figures –   87% of the UK population are tuning in to radio every week   72% of all listening is via digital   44m adults are listening via a digitally enable device   The commercial sector has 8.3m more […]

I read something today about retail media and how people were using it poorly. It mentioned Attention and Influence and that really grabbed me.   The marketing world is on a slippery slope.   The slope towards hyper short term ROAS figures & daily sales targets against daily media spent. Adjustments made in real time […]