News

Ian, our Digital Account Director, takes a look at AI Max…   Continuing on the theme of AI-related search products is the advertising side of the coin – Google AI Max for Search – which is now being rolled in beta phase globally. AI is nothing new to the world of search, with Smart Bidding, […]

Stu, MD of Mostly, writes of the power of Radio…   I’m not a Swifty, there I said it, but I hear she is something of a big deal in the music world. A world where Tik Tok, You Tube and Streaming platforms rule to modern day roost. Or do they?   Yesterday Taylor Swift […]

I spotted an article in The Media Leader newsletter this morning – it looks like i-media and Sky Sports are teaming up to bring Gillette Labs Soccer Saturday to motorway service-station screens nationwide this Premier League season.   It’s a clever move: catching fans on the move, in communal spaces, and in real time. And […]

Matt, our Digital Account Manager, looks at the latest updates from Meta…   Well, Meta have certainly been busy! What a few days it has been for the social media giant…   We got a first-look at some incredibly stylish glasses, as they team up with fashion icons like Ray-Ban & Oakley.   We learned […]

Jonny, our Media Account Manager, summarises the powerful level of engagement Print can bring…   Print may not have the reach it once did – but the impact is undeniable.   When someone pays for and spends time with a magazine or paper, they’re in a mindset that makes ads part of the experience, not […]

Thanh, our Digital Media Manager, emphasises the need for paid and organic to work together…   One of the most overlooked questions in marketing today isn’t “What’s my budget?” or “Which channel should I prioritise?” It’s this – do your paid media campaigns complement your organic, content, and brand-building initiatives or compete with them?   […]