News

Recent data shows that younger audiences are interacting with door drops and direct mail more than any other age group. During the Covid lockdowns, direct mail and door drops saw a big spike in effectiveness. The peak saw 41% more recipients go online for more information as a result of direct mail and door drop […]

2022 marked our first full year with our client Howdens, the UK’s number 1 trade kitchen supplier. Throughout the year, brand awareness (consumer unprompted) grew by 3% which is incredible; their market share grew to 27% and the brand amassed £2.3 billion in revenue – what a year! We work with Howdens on both a […]

Commercial radio revenue throughout 2022 and into 2023 has continued to grow, hitting an all-time high of £740m at the end of 2022, despite some major investment changes from big players, including major retailers and the UK Government. Alongside this, the way consumers are listening to radio is also changing. Here’s a brief look at […]

What have we been enjoying watching and listening to at Team Mostly?  Check out a few of our recommendations……   HAPPY VALLEY Team Mostly have been gripped by Series 3 of Happy Valley, a crime drama set in West Yorkshire.  Starring Sarah Lancashire and James Norton, Series 1 came out nearly 10 years ago and […]

Last month ITV announced the sad ending of their children’s television channel CITV (originally Childrens ITV), with all content moving to ITVX, their new VOD platform.  Retiring the CITV name after 40 years on air truly marks the end of an era for so many – including us here at Mostly.  With great shows including […]

Here’s a look at the Top 10 most viewed commercial TV shows last month.  At Mostly, we were among the 2.23m viewers loving The Last of Us! Unforgotten (ITV1, 27th Feb) = 6.47m viewers Vera (ITV1, 19th Feb) = 6.46m viewers Ant & Decs Saturday Night Takeaway (ITV1, 25th Feb) = 6.37m viewers The Masked […]