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Read all the latest news from us, our clients and all things media.

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2022-B2B-TV-spend-Thinkbox
B2B spend on TV advertising doubled since 2018

In research released from Thinkbox exclusively to Marketing Week (27/03/22 read article here) it was announced that B2B spend on TV has increased by 112% across the past four years.  Spend across total TV has fallen by 3% in the same period, so using linear for B2B advertising is really bucking the trend here. Largely […]

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Mostly Media in Top 50 Media Agencies

We’re delighted to feature in Campaign Magazine’s School Reports 2023 listing the Top 50 Media Agencies ranked by Nielsen Ad Intel. We’re hugely proud of all at Team Mostly and how far we’ve come over the last few years!   https://www.campaignlive.co.uk/article/school-reports-2023-top-50-media-agencies/1817590?bulletin=campaign_media_bulletin

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OOH and TV
Is out-of-home an ideal primer for TV campaigns?

The genius of this chart by Route Research is in its simplicity.  By using two incredibly complimentary media routes we can maximise reach and increase frequency.  Siloed media plans are rarely more effective than multi-channel, and for good reason, we can reach more people more times.  If you’d like more information email us at team@mostlymedia.co.uk

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Fast
The Growth of FAST Channels

We’ve been talking to our clients about the growing medium of FAST channels.  Let’s take a look at what they are, why they’re growing so fast (if you pardon the pun) and how you can implement them in your campaigns. FAST stands for Free Ad Supported TV – they are channels on streaming platforms that […]

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Old Paignton Zoo ad
100 Years of Paignton Zoo

2023 is a huge year for our client Paignton Zoo… it’s been 100 years since they opened their gates for the first time and on a more personal note, we’re beginning our 10th year of working with them! In July 1923, the zoo, formerly Primely Zoological Gardens, opened on Herbert Whitley’s estate in Paignton in Devon […]

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Sponsoring Sarah Gee

In 2022 we were really proud to have the opportunity to sponsor up and coming golf star Sarah Gee, and we’re thrilled to continue this partnership into 2023 to help Sarah chase her dream.  Last season, Sarah finished 139th on the Ladies European Tour, she also had 3 top 20 finishes – incredible stuff!  We […]

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