News

Thanh, our Digital Media Manager, summarises the common issues effecting ROI for paid media campaigns and how to fix them…   Are you wasting ad spend without realising it?  Most brands make the same paid media mistakes – unclear goals, broad targeting, creative fatigue… the list goes on.  Heres a break down of the five […]

Yesterday, Jonny and Cait went to Bath Racecourse in support of Children’s Hospice South West.  The inspiring event brought together business leaders, CHSW supporters and their amazing Young Ambassadors.   Jonny didn’t go home empty-handed, winning a raffle prize and some cash from the horses, it wasn’t however a lucky day for Cait!   An […]

On Wednesday, Shani and Matt from our Digital team visited the London Snap Inc offices for an event organised by the Alliance of Media Independents.  Shani described it as ‘an eye-opener into how the platform continues to shape culture and creativity…   We unpacked Snapchat’s audience insights, including that 90% of Gen Z are on […]

After attending the Pimento ‘Festival of New Business’, our Director of Growth, Alex, gives his thoughts…   Yesterday at the inaugral ‘Pimento Festival of New Business’, what became clear across every session was this: we’re at an inflection point where businesses either remember that humans drive growth, or they automate themselves into irrelevance.   People […]

Have you ever thought about how accessible your TV ad is for someone with hearing loss?   With subtitles now a familiar part of social media and video-on-demand, the expectation for accessible content is higher than ever. But what happens when an advert begins and someone is excluded from the message because they’re unable to […]

Ian, our Digital Account Director, takes a look at AI Max…   Continuing on the theme of AI-related search products is the advertising side of the coin – Google AI Max for Search – which is now being rolled in beta phase globally. AI is nothing new to the world of search, with Smart Bidding, […]