News

New social media platform Threads launched last week, introduced as “Instagram’s text-based conversation app”. With a lot of similarities to Twitter, Threads comes at a strategic time for Meta; with Twitter’s monthly users on the decrease, this gives Threads a great opportunity to tap into the more text-focused environment.  To create a Thread’s account, it […]

Last night saw over 350 attendees assemble at MAD//FEST for the annual Independent Agency Awards.  An evening where the very best talent and work from the thriving independent sector is celebrated and showcased.  23 Categories were awarded across the full range of marketing and advertising services from PR to activation through to media planning and […]

A recent article by Thinkbox has highlighted the importance of context and targeting ‘the moment’ in TV advertising. According to a number of research studies, reaching people in a good mood can reap many benefits. Reaching people who are relaxed and happy not only boosts noticeability of advertisements, but also increased the likelihood of people […]

Here are the Top Ten most watched commercial TV shows in May.  E4 makes the Top Ten again with the series 10 finale of Married at First Sight Australia… did you spot our lovely client EGO Shoes who featured twice?  If you’d like a chat about advertising on TV just get in touch. Source:BARB

Following on from our stunning outdoor campaign on behalf of Cawston Press our VOD campaign is now in full flow.  There are times when you see a client’s creative and the entire team jump for joy and the grins are from ear to ear.  Cawston’s commercial is every bit as good as the range of […]

It’s been a big couple of weeks across media events recently – with our head of AV attending C4’s Beyond Z and Thinkbox’s Televisionaries in Manchester. Beyond Z did a wonderful job of quashing myths about the ever-elusive Gen Z, revealing what’s really on the minds of young Brits today and crucially, how this translates […]