News

We thought we would share with you some extremely interesting information that was published this week regarding the viewing figures of TV advertising and online video. A recent report by Thinkbox, TV’s independent marketing body, stated that TV accounted for 93.8% of video ads viewed in the UK during 2016, far more than YouTube and […]

So, it’s that THAT time of year……the time of year when all of the big brand retailers in the UK traditionally release their Christmas TV campaigns. Generally, the most eagerly anticipated launch (over the last few years anyway) has been John Lewis who haven’t disappointed with their highly emotive Monty the Penguin and Man on […]

We were disappointed to hear last week that Turner Media Innovations have made the decision to pull truTV from UK airwaves from the 31st December 2016. The official email from Turner read: “We are pleased to be the kind of company that experiments with new ventures, but, as a largely acquisitions led channel in the […]

Earlier this month, we hosted our annual Charity Golf Day in support of Clic Sargent, at glorious Cumberwell Park in Bradford-on-Avon. As always, it was fantastic to catch up with so many clients, media owners and business partners and we thank everyone in attendance for their contributions on the day. Delighted to announce that the […]

We are delighted to report that after our recent appointment as the TV buying agency for Windsor Mint, their first TV campaign with us has been reported as their most successful ever. Mostly Media planned and bought the Queen Elizabeth II 90th birthday campaign which ran in April, May and June showcasing Windsor Mint’s commemorative […]

The normal approach Ok, let’s pretend you’re a direct response advertiser, new-ish to TV, you have £30k to spend on airtime and I asked you to pick channels to use. The likelihood is you’d go straight to the bigger channels such as ITV, Channel 4, ITV2 or Channel 5. Incorrect, and this is where our […]