News

2017 sees a new chapter for media planning and buying agency Mostly Media, as the company undertakes a change in management structure and operations. Mostly Media, historically a full service agency based out of Yeovil, has now divided its core business. Media planning and buying services have moved to the Glove Factory Studios in Holt […]

The RAJAR results for Q1 2017 are in and it’s a happy new year for Commercial Radio. Now commanding 34.5 million listeners, the commercial sector has seen a year on year rise that means it’s once again overtaken the BBC in reach.  National commercial share continues to grow too, while holding steady locally against a […]

Thinkbox, the independent marketing body for TV, announced their review of 2016…..and its good news. The key facts are as follows: -Seven years of growth for TV ad revenue in the UK as total TV ad revenue reached £5.28 billion in 2016, a modest increase that was hampered by Brexit -Online businesses now TV’s biggest […]

In 2016, radio achieved its highest ever revenue – a record £654.8 million, according to Radiocentre – the industry body for commercial radio. The fourth quarter of 2016 was also a record with revenue of £181.1 million, a growth of 7.7% compared to the same quarter of the previous year. Radio’s annual growth now stands […]

We thought we would share with you some extremely interesting information that was published this week regarding the viewing figures of TV advertising and online video. A recent report by Thinkbox, TV’s independent marketing body, stated that TV accounted for 93.8% of video ads viewed in the UK during 2016, far more than YouTube and […]

So, it’s that THAT time of year……the time of year when all of the big brand retailers in the UK traditionally release their Christmas TV campaigns. Generally, the most eagerly anticipated launch (over the last few years anyway) has been John Lewis who haven’t disappointed with their highly emotive Monty the Penguin and Man on […]