News

You may have seen in recent media news a series of chaotic marketing by brewing giant BrewDog.  Our Media Planner/Buyer Kat has taken a deep dive into these to work out if they’re an unfortunate series of silly mistakes, or if the brand is using their ‘disruptive’ positioning to fulfil the motto any publicity is […]

Here’s the latest in our monthly recommendations from the team for all things media…   BABYLON Here at Mostly Media we are loving Babylon; set in 1920s Hollywood, during an era of decadence and outrageous excess, the film follows the rise and fall of ambitious dreamers as the industry changes from silent films into sound […]

Every year we eagerly await Pinterest releasing their top emerging trends for the year ahead to find out what themes are set to rise in searches and popularity on the visual discovery platform. This a great opportunity to get ahead of the trend and tap into these rising themes with an effective advertising strategy, but there’s […]

Research giant Enders Analysis have released their predictions for the 2023 media landscape. Here’s a closer look at year on year share of advertising by media channel. The top channel for predicted market share goes to digital advertising. Online ad spend has continued to grow exponentially and is expected to increase from 52% to a […]

Podcasts have seen a huge surge in popularity over the last few years, with over 19.1 million Brits now listening to Podcasts.  This figure is set to grow to more than 28 million listeners by 2026.  Advertisers are becoming increasingly interested in tapping into the ever-growing world.  £46 million was spent on podcast advertising in […]

As always around the festive period, everybody has the TV guide out and is looking for what Christmas specials are on, what time the King’s speech is, or if Die Hard is in fact a Christmas film. Now that it feels like we’re on day 700 of January, we thought it would be nice to […]